The property includes seven adjacent parcels of vacant land that total 19,300 square feet. The site is rectangular and has 200 feet of frontage along Geneva Avenue, with 100 feet of frontage along both Pasadena Street and Castillo Street. With frontage on three roads, there are multiple potential access points for a new development. The site has excellent visibility along Geneva Avenue, a major east-west corridor that connects Bayshore Boulevard in the east with Interstate 280 in the west. The property is easily accessible from nearby freeways; an interchange with US Highway 101 is about one and one-half miles east of the property and Interstate 280 is less than two miles to the west. The Financial District in San Francisco is less than eight miles north of the site, and major employers in South San Francisco are just five miles south. The San Francisco International Airport is seven miles from the property. The zoning designation for the property is Commercial Mixed-Use, and the general plan land use is Commercial Mixed-Use. Under the zoning standards, all projects are subject to ministerial review and there are no subjective standards. The maximum height limit for the subject property is 120 feet or 10 stories. There is no maximum density or FAR for this zoning designation.

Total population of , which has changed by % since 1990.
The median age of the population is , while the median age of dwellings is .
Out of households, are families.